NATIONAL NEWS - A record of 5 413 South Africans answered the call to do ‘country duty‘ by donating blood in their droves on World Blood Donor Day, Thursday 14 June.
Significantly, the tally for the entire week (21 874 people) included 6 763 new, potential or lapsed donors joining the crusade to save lives, a third of the total number. “With more than 17 600 successful donations, and with each unit being used for up to three procedures, this means that last week alone, South Africans helped us to potentially save more than 52 000 lives,” says an ecstatic Silungile Mlambo, the chief marketing officer of the South African National Blood Service (SANBS).
They joined the global community on 14 June, when World Blood Donor Day was celebrated with the theme: “Be there for someone else. Give blood. Share life”. Every year, this event encourages healthy people to donate blood by highlighting the need to maintain a stable supply of blood and blood products.
“We are over the moon that our amazing cohort of regular volunteers, plus an influx of new donors and those who hadn’t donated in a long time, came to donate in their thousands. This led to us exceeding our donation target by a massive 153%,” Mlambo says. “It’s the most that have been ‘bled’ in South Africa on World Blood Donor Day since 2012, which gives us a huge boost in our mission to save and enhance lives.”
She adds that the donations for the week exceeded last year’s tally by almost 2 000 including a marked increase from race and age groups that have previously been under-represented when it comes to blood donation.
“We are especially encouraged by the fact that, during Youth Month, 34% of the blood donated last week came from people under the age of 30,” Mlambo says.
Issued by Flow Communications on behalf of the South African National Blood Service. For more information, or to arrange an interview, please contact Ayanda Siswana on email@example.com or 011 440 4841.
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