NATIONAL NEWS - The Western Cape Government has developed a new radio campaign partnering with provincial healthcare workers to share important messages about COVID-19.
The new campaign will run on regional and community radio stations across the province from today, in Afrikaans, English and isiXhosa, with further expansion planned aligned to our targeted hotspot strategy.
The Western Cape Government's COVID-19 communications campaign which has been running since March, has focused on sharing important information aimed at stopping the spread including hygiene messages, calls to stay at home, and information on what to do if you feel ill.
The campaign has used radio, community newspapers, loud-hailing, flyers, posters and social media in communities across the province in order to ensure that residents have all the information they need to protect themselves and their families.
Between 9 March and 17 May, the Western Cape produced and aired seven different radio adverts across 29 regional and community stations, which recorded a reach of 82% of the Western Cape.
In these new adverts, 10 healthcare workers highlight how our actions can impact our loved ones, and potentially infect family members, friends and neighbours. When we keep ourselves safe, we are also keeping our loved ones safe. Our behaviour can save lives.
This is important for all our residents to understand. This virus doesn’t discriminate, and you could infect someone you love, who may get seriously ill. When you change your behaviour, you interrupt the chain of transmission and you could save a family member or friend’s life.
Many of the healthcare workers featured in the adverts are based at community healthcare facilities, so they are a part of the fabric of communities and are working to provide healthcare to our grannies, aunties, uncles and children. The adverts focus on the importance of wearing a mask, hygiene, staying at home and keeping physical distance.
We understand that many people are missing their families and their friends during this lockdown period but the most important thing you can do to keep them safe and show them how much you care, is by keeping your distance from them.
You can also help to protect other elderly or vulnerable people by making sure that you always wash your hands, wear your mask and keep a physical distance when leaving home to go to the shops, to work, or anywhere where people may be gathered.
Now is the time to be more vigilant than ever to save lives. We must all be making every effort to slow down the coronavirus and to stop the spread. We cannot become complacent. Let’s do it for ourselves, for our loved ones and for the hard-working men and women in our hospitals and on our frontlines, who need our help.
Keep Safe. Keep your family safe. Save lives.
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