AGRICULTURE NEWS - The national lockdown has been devastating for the South African wine industry.
The risk posed to producers of missing export windows and, as a result, losing valuable shelf space can be crippling for the reputation of a brand, according to the manager of World Wild Fund- South Africa’s (WWF-SA) fruit and wine programme, Shelly Fuller.
But, according to Fuller, who was one of the speakers during a webinar hosted by WWF-SA, wine producers were finding innovative ways to create brand awareness and stay connected with their customers.
WWF-SA played an active role in the South African wine industry, working with land stewards of the Cape Winelands, a region home to both award-winning vineyards and critical habitats of the Cape Floral Kingdom.
Read the full article here on the Caxton publication, Farmer's Weekly
