"This entire plan is in line with the Push To Pass plan / strategy of the PSA Group. It was confirmed that South Africa is a key market in the development strategy for the Brand in the Middle East / Africa region," PCSA Managing Director Francis Harnie said in a statement.

Despite achieving some success with the earlier Xsara-based Picasso and to a lesser extent the DS3, the brand has otherwise struggled to match the successes of fellow French brand Renault, with the C4 Cactus' nomination as a 2016 South African Car of the Year finalist having done seemingly little to attract buyers.

Harnie said while ongoing after sales service will be provided to the current 15 000 Citroën and DS owners, it will now focus its intentions on strengthen the Peugeot brand with the inclusion of the 2008 and 3008 SUV's in March and May next year, as well as the nine-seat Traveller in September being the main highlights.