INTERNATIONAL NEWS - Mattel said the new doll would ensure that Barbie represents “global diversity and inclusivity”.
A prototype of the hairless Barbie became the brand’s most liked Instagram post ever last year. It was designed to be “reflective of trends seen from catwalk to the sidewalk”.
“If a girl is experiencing hair loss for any reason, she can see herself reflected in the line,” Mattel said.
Another version of the iconic toy made to look as though it has the skin condition vitiligo, which causes pale white patches to develop on the skin, is also being launched.
Mattel has been criticized over the years for making dolls that were overly sexualized and too thin. Both additions to the range are intended to further diversify the range.
In 2016, a line of Barbies was introduced that included more body types, skin tones and hairstyles. The following year a Barbie wearing a hijab was launched.
There has also been a Barbie using a wheelchair, one with a hearing impairment encouraging children to learn sign language and another with a prosthetic limb.
According to Mattel the two bestselling Barbie Fashionista dolls in the UK in 2019 were ones with wheelchairs, but a “curvy black doll with afro hair” was the global winner.
CureSearch for Children’s Cancer, says the bald dolls are a great way to help children understand the hair loss that is common among cancer patients.