MOTORING NEWS - Audi finally listened to its customers and decided to change its brand name to “Odi”, it announced on Sunday in a statement. In a light moment last week, the car brand participated in a Twitter conversation about the worst pronunciation of names and said “Odi” was the worst that’s been doing the rounds.
Most of its followers on social media were amused by the answer and confessed to being guilty of the mistake. Others suggested that the brand officially change its name to “Odi” to save its customers the trouble of getting it right.
“After much deliberation, the marketing team at Audi South Africa has made the decision to change our well-known German brand name to one that resonates locally with brand lovers and is ultimately easier to pronounce for all.
“As part of our marketing strategy to support local relevance in all communication efforts, we felt that this move is the perfect approach for our brand and the fact that this was initiated by our brand fans, makes it even more exciting for us. We are doing the right thing,” said Asif Hoosen, head of marketing at Audi South Africa.
“Odi” further said its famous four rings would be replaced by one large ring, which symbolises “a unified approach that our brand will embark on in an effort to be one with our South African consumers”.
It’s Twitter page has already implemented the new design.
“What the customer wants, the customer gets,” it concluded.
Of course, the car brand is trolling all of us.
Out of interest though, learn proper pronunciations of German car names.