The agreement grants New Balance exclusivity as the official apparel supplier of Team Kit and products to CSA, its Teams, Staff and Players and as CSA’s official merchandising partner. The contract runs from 01 May 2015 to 30 April 2020.
“It once again gives me great pleasure to welcome New Balance on board as yet another global brand that has put its faith in our administration, our governance and our players for a considerable period of time,” said CSA Chief Executive, Haroon Lorgat.
“New Balance is one of the big players in the world of sports technical apparel and they are involved around the world with such diverse sporting codes as athletics, basketball, European soccer, Australian Rules Football, tennis and, by no means least, cricket.
Their individual sponsorships include our own Dale Steyn and Dave Miller. I am sure Dale and David would be the first to confirm that the technical support they have received from New Balance over the years has played an important role in supporting player standing such as Dale who remains the world’s leading fast bowler and indeed one of the greatest fast bowlers of all time.
The demands that Dales particular skill requires makes it essential that he can benefit from the industry’s latest technical and innovation advances.
