GEORGE NEWS - Tourism manager Joan Shaw is currently attending Africa's Travel Indaba in eThekwini (Durban). The four-day event started on Monday and ends tomorrow, 11 May.

Africa's Travel Indaba brings together tourism stakeholders from across the continent to promote diverse tourism products and experiences. In doing so, all exhibitors contribute to showcasing that Africa is a vibrant region that is geared up to cater to various traveller needs, and the Garden Route is an ever-popular destination.

George Tourism Office has been buzzing with preparations for the show where Joan will meet more than 30 hosted buyers and media in a packed calendar of meetings and events, armed with a new trade presentation, information brochures, loaded USBs, maps and other promotional goodies.

Although many of the traditional markets are being targeted (UK, Germany, Netherlands), Joan has many meetings with buyers and media from the USA, which is proving to be a growing market for George and the Garden Route. 

George has also targeted eastern European countries as well as the Middle East, for meetings to showcase what the region has to offer.

With a huge target to return to Pre Covid-19 attendance and participation numbers and to contribute to driving sustainable economic growth and development, this year's Africa's Travel Indaba is really the platform for showcasing new ideas and innovations and for connecting businesses with potential partners and investors.

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