Set to slot-in below the Creta as the South Korean automaker’s smallest crossover, and billed by Hyundai Automotive South Africa’s Sales and Operations Director, Stanley Anderson, as “an unique, entry-level vehicle for customers looking for smart design combined with practical and technologically advanced features”, the Venue, which until recently was known under the codenames QXi/Styx, measures 4 036 mm in overall length with a wheelbase of 2 520 mm, height of 1 565 mm and width of 1 770 mm, and takes styling inspiration from the Carlino concept shown in India three years ago, albeit with certain traits derived from the Kona and Nexo.
Riding on 17-inch alloy wheels and claimed by Hyundai to embody “characteristics of 'the place to be” in reference to its name, the Venue will take on the likes of the Mazda CX-3, Toyota C-HR, Volkswagen T-Cross and Ford EcoSport with notable equipment, on US models, consisting of dual USB ports, a 3.5-inch TFT instrument cluster display, a dual level boot floor, an eight-inch touchscreen infotainment system with Apple CarPlay and Android Auto, and remote start that also actives the climate control.
Depending on the trim level, the Venue’s list of safety and driver assistance systems includes Rear Collision Cross Traffic Warning, Forward Collision Avoidance Assist, and Blind Spot Collision Warning, Driver Attention Warning and Lane Keeping Assist as well as a drive mode selector with a number of unspecified modes.
Although not much of the Venue’s technical details were divulged, Hyundai has confirmed that it will initially be powered by its new 1.6-litre Smartstream normally aspirated petrol engine that produces 95 kW and 149 N.m of torque in the Korean market Avante (Elantra). Like the T-Cross, drive will be send to the front wheels only via a six-speed manual gearbox or Hyundai’s new Intelligent Variable Transmission (IVT).
In the US, and as per its target market, the Venue will be offered in eight colours; Ceramic White, Galactic Grey, Steller Silver, Black Noir, Denim, Intense Blue, Scarlet Red and Green Apple with a choice of two interior finishes; black cloth or grey and a further option of denim cloth and leatherette seats together with a white contrasting roof on models finished in Denim.
Expected to be built in India as opposed to the European-bound models that will be sourced from the Ulsan plant in South Korean, the Venue will have a reported starting price of below $20 000 (R287 228), though local specification remains unknown.