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BUSINESS NEWS - This year marks 14 years of dotsure.co.za, and what a journey it’s been! From a bold start-up with a few desks and big dreams, we’ve evolved into South Africa’s most loved pet insurer, and a force to be reckoned with when it comes to car, extended warranty, and home cover.
This year also marks a leap forward in how we serve our clients. We’re launching Ace, our new AI-powered insurance assistant. Named after our iconic bunny mascot, Ace will help policyholders manage their cover and get support faster.
But since birthdays aren’t just about cake and confetti, we’re also taking a moment to reflect on what’s shaped us.
Brand Identity and Purpose
Knowing Your “Why”
A strong brand starts with a clear purpose. For us, it’s Soft Landings. A promise to look after our policyholders, our colleagues, and our communities in a way that leaves them better off than before.
Show. Don’t Tell
Trust is built by doing, not just saying. We work to prove our values through action, whether it’s settling claims quickly, supporting local causes, or creating memorable client experiences.
Be Memorable
In a crowded industry, we aim to stand out with originality and warmth. Our bold campaigns strive to make people smile and remember who we are, for all the right reasons.
Storytelling is a Superpower
Facts inform, but stories inspire. We share real experiences from our policyholders, our team, and our partners to connect on a deeper level.
People & Team Culture
Invest in Your People
Our team is the heart of our success. We provide tools, training, and growth opportunities to help them thrive. Because, when our people flourish, so does our business.
Some Things Require the Human Touch
Technology is powerful, but empathy can’t be automated. Whether it’s a reassuring voice on the phone or a personal follow-up, human connection remains essential to what we do.
Happy Client, Happy Life
Delighted clients become ambassadors for our brand. We work hard to create those wow moments that turn a policyholder into a lifelong fan.
Business Innovation & Performance
Nothing Beats Service Excellence
Speed, accuracy, and care are the cornerstones of great service. We’ve built systems, and a culture, that prioritise fast, reliable help without cutting corners.
Embracing AI and Automation
Let smart systems handle the admin so our people can focus on what matters most. With innovations like Ace the chatbot, we’re blending efficiency with personalised service to make every interaction smoother.
Keep Innovating
Innovation isn’t a once-off project; it’s a habit. We continually look for ways to improve products, processes, and experiences so we can stay ahead of the curve.
Agility, Growth & Resilience in the Workplace
A+ for Adaptability
Change is inevitable. Our strength lies in how quickly we can adapt. Whether it’s adjusting cover options to fit just right, or responding to client needs, we remain ready to pivot.
Always Learning
Curiosity drives progress. We treat every day as an opportunity to learn something new.
Tough Situations Don’t Last – People Do
Resilience has carried us through challenging times. We believe that with the right mindset, even the toughest seasons bring valuable growth.
Celebrate the Journey
It’s all about enjoying the milestones, big and small. We take the time to appreciate how far we’ve come.
As we blow out 14 candles, we’re filled with gratitude. And we’re celebrating in more ways than one: Ace is taking a birthday road trip around South Africa this month! Follow the #ChaseAce adventures on our Facebook and Instagram pages, see where the road takes him next, and catch the recent podcast on Algoa FM here.
Here’s to the next chapter, filled with more innovation, more connection, and many more Soft Landings!
A strong brand starts with a clear purpose.
Speed, accuracy, and care are the cornerstones of great service.
Dotsure Limited (Registration number 2006/000723/06) is a licensed non-life insurer and an authorised financial services provider (FSP39925). Voted South Africa’s Best Pet Insurance 2023/2024 by readers of The Star, Die Burger, Beeld, and City Press.
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