MOTORING NEWS - Volkswagen brand's chief marketing officer, Jochen Sengpiehl, has revealed that the German automaker plans to tweak its logo as it seeks to become "more colourful" and "fun", adding that the symbol would be updated to better suit both the front of VW's latest vehicles and smartphone screens.
The revised logo will be revealed in 2019. The last time the logo was updated was in 2012, when it was given a more three-dimensional look.
"The brand is not in good shape compared to previous years," Sengpiehl said, explaining that VW has become "too German" and thus lost some emotional appeal.
"It's not only because of the diesel scandal," he added, referring to the emissions scandal that hit headlines in September 2015. Sengpiehl said the goal is to make potential customers see Volkswagen as more approachable as the brand expands its push towards electric vehicles.
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