Boost for tourism in George

GEORGE NEWS - A new initiative is set to transform the George trail network and solidify the region's reputation as Africa's premier golfing destination.

George, Wilderness and Uniondale Tourism, in collaboration with the George Tourism Advisory Committee, has formed a partnership to enhance, market, and preserve these iconic attractions.

According to Tourism Manager Joan Shaw, the initiative will ensure that the broader tourism message is promoted, and that trails remain pristine, safe and ecologically sustainable, while elevating George as a global hub for adventure tourism and world-class golfing.

The initiative has led to the establishment of the George Joint Marketing Association (GJMA), a registered non-profit company, which will serve as the hub for public-private tourism collaborations by pooling resources and expertise.

Shaw says significant progress has been made to enhance and promote the trails.

Partnerships have been forged with trail clubs such as Conquer Together, the Hillbillies, and gaing (GTR), as well as local businesses, event organisers and safety initiatives such as Keep Our Mountain Safe.

Meanwhile, efforts in the golf initiative are focused on positioning the Garden Route as the 'Home of Golf, Africa'.

One of the key milestones of this initiative is the transfer and relaunch of the George Trails website, now managed by the trail community. The revamped platform offers engaging, up-to-date content and remains free.

Plans include introducing revenue streams, such as advertising and memberships, to ensure ongoing maintenance and safety of the trails. The updated website can be explored at www.georgetrails.org.za.

"George, Wilderness and Uniondale Tourism invites individuals and organisations to join this transformative project," says Shaw.

"Opportunities include partnering on trails maintenance, mapping routes, supporting fundraising efforts, or advertising. Together, let's position George as a world-class destination for leisure and sports."

She says the private sector is taking the lead while government is providing strategic support in these efforts to redefine tourism for our region.

"Through our 'George, naturally' brand, we are creating vibrant new content and initiatives that will position George as a must-visit destination on both national and global stages."

The George Tourism Advisory Committee, composed of private-sector tourism stakeholders and appointed in a voluntary role by the tourism office, plays a vital role by acting as a barometer for industry trends and concerns.

It provides feedback on initiatives and helps disseminate joint marketing messages throughout the broader tourism community.

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