GEORGE NEWS - George, Wilderness and Uniondale Tourism successfully represented the destination at the World Travel Market Africa tourism trade show held in Cape Town last week.
The Garden Route stand was a great collaboration, with George, Knysna, Hessequa, Plettenberg Bay and Oudtshoorn well represented.
Other exhibitors on the stand included Redberry Farm and Woodlands Villa from George, that was a first-time exhibitor at the show.
The stand was well positioned opposite Satsa, that represent over 1 100 inbound tourism products in Southern Africa. Other Garden Route exhibitors spotted at the show are Knysna Elephant Park, Highgate Ostrich Show Farm, Tsitsikamma Canopy Tours, Lilypond Lodge are Ocean Sailing Charters.
This resulted in a strong Garden Route offering being represented to the tourism trade interested in Africa.
This year, a sustainability segment was included in the destination overview, which was identified as one of the most talked-about themes on the buyer profiles. Buyers that George Tourism met with, based on our destination overview, were mostly interested in adventure, cultural exchange, mountain biking and hiking, nature and scenery, the Power Van, National Park, Redberry Farm, gastronomy, nature guides, Dine with a Local, sporting events in the destination, wine, wellness experiences and golf.
Across the board, tour operators are mostly interested in four- and five-star properties that include breakfast.
George Tourism was able to provide destination awareness and positioning to a number of buyers that are not acquainted with South Africa and/or the Garden Route and were on a fact-finding mission.
Where buyers know the Garden Route area quite well, they used the trade show to understand what George, Wilderness and Uniondale has to offer their clients.
Clients of the tour operators met with are from a wide variety of source markets covering Spain, India, Argentina, Australia, the Netherlands, USA, South Korea, Russian, Belgium, Germany, France, UK, Nigeria, SA, Cameroon, Congo, Swiss, Austria, Malaysia, and Scaninavian countries.
‘We bring you the latest Garden Route, Hessequa, Karoo news’
