Adidas to end IAAF sponsorship deal

Monday, 25 January 2016, 08:48

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INTERNATIONAL NEWS - Adidas, the IAAF's biggest sponsor, has told athletics' world governing body it is to terminate their sponsorship deal four years early, the BBC has learned.

The sportswear giant informed the IAAF of its decision - understood to be a direct result of the doping scandal sweeping the sport - earlier this week.

Sources have told the BBC the move will result in tens of millions of dollars in lost income to the IAAF.

It is sure to come as a major blow for embattled president Lord Coe.

Neither Adidas nor the IAAF have made any comment.

Read more on BBC.

Read more about: Adidas IAAF sponsorship doping scandal

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