Route 12 tourism campaign launched in Mossel Bay

MOSSEL BAY NEWS - The launch of the Route 12 tourism concept by Mossel Bay Tourism took place last Friday, 27 September.

The campaign aims to promote and encourage tourism to the 12 towns and villages in the greater Mossel Bay area.

Route 12 includes Vleesbaai, Fransmanshoek, Boggomsbaai and Dana Bay, which are west of Mossel Bay, Mossel Bay town, Hartenbos, Little Brak River and Great Brak River. It also includes Glentana to the east and inland, Friemersheim, Ruiterbos and Herbertsdale.

In a statement, Mossel Bay Tourism noted that the evening was "one for the books". Part of the night’s festivities involved showcasing the 12 towns through flavour and drink pairings. The message in a nutshell? Route 12 is not just a road but an experience waiting to unfold. And to top it off, it can cater to every taste.

The launch was held at Bahia Blue restaurant at the Diaz Hotel, hosted by Mossel Bay’s tourism champions and executive mayor, Dirk Kotzé.

The slogan for Route 12, “Eat, stay, play, explore the greater Mossel Bay”, was taken to the next level with an exhibition that included a branded truck and a helicopter, a game drive vehicle and a rigid inflatable boat that takes guests on excursions in the bay.

Guests were then directed through a Route 12 arch that led into the Diaz Hotel event hall. Here, there were visuals from each town and as they traversed through the hall, they could stop off at each of the 12 "towns" to enjoy a signature snack from the town.

Photo Gallery: Route 12 tourism campaign launched

Route 12 has it all

Mossel Bay Tourism chief operations officer Lieschke Steven-Jennings explained that Route 12 included pristine beaches, beautiful scenery and cultural landmarks. There are also multiple award-winning game and wine farms and activities for families, nature lovers, adrenaline junkies and culture enthusiasts – not to mention entertainment, dining and varied accommodation options.

The Mossel Bay Tourism team celebrating their new baby, Route 12.

This campaign goes beyond offering visitors an enjoyable getaway. It has a much deeper impact, benefiting the people and businesses of Route 12. By boosting tourism, it strengthens the community, preserves its history and supports local businesses.

“While Mossel Bay Tourism and the municipality can effectively market Route 12, the true essence of the experience lies in the community-driven tourism products,” said Kotzé.

Mossel Bay Tourism chief operations officer Lieschke Steven-Jennings (right) and mimi finestone of interface by goji.