LIFESTYLE NEWS - Veganuary is an annual, global new year’s campaign that encourages people to remove animal products from their plates for the month of January.
It has been growing steadily since its inception, running for the first time in 2015. In 2024, more than a decade after it was founded, the initiative announced its largest recorded audience, with 1,8 million sign-ups worldwide.
What began as a simple idea from a British couple has grown into a global movement for dietary change, nutrition education and consumer-driven food systems transformation. With increased participation at every cycle, Veganuary 2025 promises to be its most successful run yet.
ProVeg South Africa is the official national partner of the Veganuary campaign for January 2025, offering a free guided Veggie Challenge programme for 31 days of plant-based eating and encouraging all South Africans to participate in a month-long journey towards improving their wellbeing.
Surveyed participants from 2024 showed that 81% of respondents have maintained a dramatic reduction in their animal product consumption.
Anyone interested in participating in Veganuary 2025 can sign up for the free ProVeg Veggie Challenge.
Major international celebrities have endorsed Veganuary as its ambassadors including Billie Eilish, Woody Harrelson, Joaquin Phoenix, Paul McCartney, Evanna Lynch, Alicia Silverstone, Mayim Bialik, James Moore, Peter Egan, cricket coach Jason Gillespie, strength athlete John Machin, strongman champion Patrik Baboumian, and chefs Hugh Fearnley-Whittingstall, Ainsley Harriott, Kwoklyn Wan, Freya Cox and Giuseppe Federici.
In Southern Africa, The Fry's Family Food Co. director Tammy Fry, actress Ann Juries May, Zimbabwean vegan chef Nicola Kagoro, food blogger Amber Timm, wellness coach Anastasia Scoulelis, UCT Professor David Bilchitz and influencer Garth Tavares are all high-profile Veganuary supporters.
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