Dr Michael Bradfield, CEO of Breedplan SA, explained that SA red meat prices were roughly a third of what was achieved in First world countries, despite local meat being of high quality.
“Prices are more in line with what is attained in developing countries, such as Pakistan and India, that don’t have a feedlot industry or are unable to produce meat of the same quality,” he said.
Bradfield identified Russia, Pacific Rim countries, Europe, South Korea, the US, and especially China, as offering great export opportunities.
“While Chinese economic growth has slowed down, the demand for red meat is still growing. Meat prices in China have increased 800 % over the past decade due to a growing middle class,” he said.
Gerhard Schutte, CEO of the Red Meat Producers Organisation, said the decision should not be seen as a threat to the country’s food security:
“By exporting meat, we would be able to enhance food security by increasing income security of commercial and emerging farmers. It is primarily higher value cuts that we are thinking of exporting.”
“We have a totally unique meat classification system, so meat is sold at a ‘younger’ age with a lower fat content than in most other countries.
South Africa also has a well-stablished feedlot system that helps to ensure a uniform product. On top of this our sheep is raised on veld and they receive hardly any hormones, which would especially appeal to health-conscious consumers in first world countries.”
It is estimated that meat production will have to double by 2050 to meet rising demand. This means that good market opportunities exist for South African livestock, semen, and embryo exports.
