Events support workshop draws much interest

GEORGE NEWS - George Tourism, a division of the George Municipality, conducted a highly successful events support and compliance workshop on Friday 16 February at the municipality’s conference hall.

The workshop garnered significant interest and provided valuable insights to event organisers on the application processes for event support, both in cash and in kind.

The event saw an impressive turnout, with a full house indicating participants’ keen interest and engagement.

George Tourism manager Joan Shaw said the workshop covered various essential topics, including the application procedures for support, relevant by-laws for permitting and land use, marketing strategies, cleansing services, facility usage guidelines, noise pollution and legal requirements.

Also discussed was the significance of memorandums of understanding, particularly in terms of reporting and financial accountability.

She emphasised the municipality’s commitment to supporting events and said the municipality allocates approximately R1 million annually in support of events.

"We encouraged delegates to focus on quality over quantity in their applications this year.

"Considering that only a portion of the applicants would receive support, organisers were advised to meticulously present what sets their event apart, its community benefits, job creation, business opportunities, and the advertising value equivalency (AVE) in media coverage, which enhances the city’s profile nationally and internationally."

The Garden Route District Municipality has expressed interest in participating, specifically to address public health and health inspection units, especially concerning events featuring food stalls.

Attendees engaged in informative debates and posing numerous questions about new regulations.

"Overall, the positive atmosphere and enthusiasm among participants bode well for receiving excellent applications in the upcoming financial year," said Shaw.

There was a good turnout.