MOTORING NEWS - As a brand highly respected for its values of honesty and integrity, the Automobile Association (AA) that announced on 13 June it is taking a position regarding the apparent deteriorating status of the towing industry in the country and how to fix it.
Speaking with the AA's industry partners at a media briefing in Midrand, the association's CEO, Collins Khumalo, said the towing industry has developed an unfortunate reputation for being non-inclusive, resistant to transformation and lacking customer focus.
"We are committing ourselves to ensure transformation in our sector and hold ourselves and our partners accountable to the South African public through a service charter," explained Khumalo.
The service charter outlines four key areas which the AA believes are essential to fix the industry's reputation:
- Always being available to members and customers;
- Ensuring member and customer satisfaction is a priority;
- Being accountable to members and customers;
- Valuing its partners and suppliers.
"An important element of how we will operate going forward is through driving transformation in our industry. We will do this by assisting previously disadvantaged towing companies with skills training, development plans and a fair and equitable allocation of income," says Khumalo.
"With this charter, we are encouraging our industry colleagues to join us in making meaningful and sustainable changes. This industry must change and we are taking the first steps.
It's a move we think is to the benefit of everyone in this sector but, more importantly, to the benefit of all road users in the country."
Khumalo adds that the strength of any industry is generated through free and fair competition based on providing the best services to customers, who will ultimately reward good, honest service.
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