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BUSINESS NEWS - Online business directories are not only important for getting your business found and creating a positive first impression, they are also highly beneficial to the growth of your business.
Here are the many advantages online business directories offer your business.
Improves Your SEO Ranking: Online business listings improve your SEO by sending signals to Google about your online presence and helping to validate your credibility. Google wants to be trusted by its users, so the more information it can obtain about your business online, and the more consistent that information is, the higher you will rank.
Improves Your Local Visibility: Listing your business with a directory in the Garden Route like Pangol Business Directory, that already has high coverage in a local area, will increase your listings' visibility for that area.
Attracts New Customers: The typical online business directory allows users to search by specific criteria such as speciality, neighborhood, ratings, and more. By entering complete and accurate information in your listing, the directory will then connect your business to the people searching for it, even if they don’t search your business name explicitly.
Increases Potential Engagement: The easier it is for a potential customer to engage with your business — whether it’s to make a phone call, submit a contact form, or even go to your location — the more likely they are to do so. Business directories create a channel by which potential customers can engage directly with your business or easily get to your website to do so.
Promotes Word of Mouth: Word of mouth has always been a trusted source for consumers, and now predominantly takes the form of online reviews. With apps and mobile devices, customers can now publish reviews more quickly — even during their experience. Getting listed on an online business directory equips happy customers to spread the word about your business.
Increases Brand Awareness: When a user performs a search in an online business directory, it will display a list of relevant results, each with a brief snapshot so that you can decide which one to click on to learn more. This means that even if a user doesn’t click on your listing, they still see your business. Every encounter a person has with your business increases their awareness and familiarity with your brand, which makes them more receptive to future outreach.
List your business on Pangol Business Directory and get all of these benefits. To find out more about Pangol go to: http://www.pangol.co.za/ or contact info@pangol.co.za.
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