But for once it is not the islanders attracting attention.
The third leg of the season is being hyped to stratospheric levels in New Zealand because of the presence of one Sonny Bill Williams.
The All Black has won two World Cups in the longer version of the game, he has been a rugby league star at club level in Australia and was part of the New Zealand team that were runners-up in that version of the game three years ago.
He has also launched a successful boxing career and is now trying to stake a claim in the NZ sevens team for the Olympic Games in Rio de Janeiro later this year.
He will make his debut in the shorter format of the game this weekend although his presence does not seem to be helping ticket sales.
NZ Rugby Football Union chief executive Stew Tew admitted that ticket sales were slow.
But SBW’s presence will certainly attract a global TV audience as sevens enjoys its season in the sun.
The sport is capitalising on an unprecedented surge in popularity with its status as an Olympic code, and the presence of SBW and other rugby union stars such as Australia’s Quade Cooper and South Africa’s Bryan Habana are adding to its gloss.
The upshot of the popularity of the sport has been the emergence of nations such as the United States and Argentina as forces to be reckoned with.
The US have beaten NZ three times this season already and made the final in round one in Dubai. That had never happened prior to the current season.
Argentina are fresh off a Cup final appearance in Cape Town last month, where they lost to the Blitzboks.
And Kenya are also undergoing a resurgence this season.
“We of course want to stay up there and after a good start in Dubai and playing in the final in Cape Town it leaves us fourth in the overall standings,” Argentina coach Santiago Gomez Cora said.
“It also generates more responsibility as we know we have to maintain the initial standard and grow, step by step, towards Rio 2016.
“Like others, where we are seeing that other teams are starting to bring some of their 15s stars on board, some of that journey will be similar.
“I recently met with national head coach Daniel Hourcade to discuss our future moves and the plan is that we will bring some 15s players to sevens with some of our sevens players going the other way.”
Habana and Ryan Kankowski are just two high-profile 15s players who will join the Blitzboks in coming months while star centre Damian de Allende is also in the mix when he overcomes an ankle injury.
