The presentation was held at Emmaus in Hope Street in George.
Schoonraad shared some insightful research done in the area and stressed the importance of knowing who the readers of a specific publication really are and what those readers wish to read about.
She also spoke about the George Herald's long history, advertisers, online news and the bright future of community papers, while Joubert covered the physical production process and the importance of deadlines.
With George Herald Editor Ilse Schoonraad and George Herald Production Manager Deon Joubert (middle) are Case and Sue Rijsdijk, from U3A. Sue is the chairman of U3A. Both Sue and Case are regular contributors to the George Herald. Case is the author of the monthly astronomy comumn, What's up? and Sue is a member of the George Music Society and regularly writes reviews for the paper. Photo: Julinda Aucamp
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