The promises of the so-called challenger banks, many just a few years old, to improve customer choice and challenge the dominance of big High Street lenders are looking shaky after Britain voted to leave the European Union, some investors and analysts say.
Challenger banks' ability to take business from lenders HSBC, Lloyds Banking Group, Barclays and Royal Bank of Scotland relies on healthy bank funding markets and a buoyant UK economy with rising demand for loans.
But as economists slash UK growth forecasts and borrowers and home buyers run for cover, those three factors could be under threat.
The UK could go into recession in the coming year, according to economists and strategists polled by Reuters. Britain last had a recession in 2008-2009, following the financial crisis.
"The outlook for the important small-to-medium enterprise sector looks likely to be hardest hit and a credit cycle inevitable. We think it's logical that banks have sold off so dramatically," Matthew Beesley, head of global equities at Henderson Global Investors told Reuters.