Radio stations in on winter break

GEORGE NEWS - George Tourism is grabbing the bull by the horns and ensuring that George, Wilderness and Uniondale are top of mind for those who want to travel during the upcoming mid-year winter breaks.

Brand awareness campaigns are being run on the popular radio stations Kfm and 702, targeting the greater Western Cape and the Gauteng regions, which are George Municipality's top two domestic source markets.

Kfm presenter Tracey Lange and 702 presenter Azania Mosaka highlighted George as a destination, focusing on why George, Wilderness and Uniondale are must-see places.

The destinations also featured in Lange's Game of Travels, which has high listener engagement.

The campaign consists of 20-second live reads that promote different aspects of the city and includes traffic sponsorships, digitally branded content articles and promotion through the respective radio stations' social media platforms.

Acrobranch

Market leader station Kmf targets a Western Cape audience, while 702 targets a Gauteng audience. Both have listeners in higher LSM categories, who travel and take leisure breaks.