GEORGE NEWS - Brenda Vorster has been elected as chairperson of the George Business Chamber.
This is an historical appointment, because she is the first woman to hold this position. She was vice-chairperson for a few years and has been acting chairperson since June, when the then chairperson, Dr Dennis Farrel, decided to move on to politics.
Vorster is also the manager of the George Airport.
Ingrid Cronjé, chief executive officer of the chamber, on Tuesday said the board asked her to be permanently appointed and she accepted the nomination.
According to Cronjé, Vorster is an excellent choice. As a woman she has a slightly different approach. She appreciates diversity and encourages development of the economy and the youth.
Farrel said the fact that Vorster was vice-chairperson for some time "is important for the continuity, implementing the plans and liaison with all relevant stakeholders."
Vorster said they must still hold a board meeting to discuss the way forward. "I have always believed that an all-inclusive economy is vital in order for us to take the chamber forward, and in doing so after our board meeting, we will then present it at a later stage," she said.
She gave a few tips on how to stay relevant as a business:
- Try to get back to "business as usual", as far as is possible and as soon as possible;
- Stay focused on what works for the business;
- Nurture all relationships… business as well as personal;
- Try to prioritise and fix the important things that will assist you in sustaining your business; and
- Review your business model and adapt it according to the changes you were forced to adopt during this challenging time.
Change is inevitable… embrace it.
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