Advertorial
GEORGE NEWS - In a strained economy, there can be no greater advantage than flexibility. With a strong local-sourcing strategy, businesses enjoy speed to market, more affordable supply chain costs, and greater control - all while supporting their communities.
The local building material and building hardware store Mustbuild embraces this ethos on four distinct levels.
The 100% local and proudly South African building company was launched in 1998 in George Industrial. It sources its products and raw materials locally, as far as possible. The business owners and managers live and operate within the community, ensuring the brand drives products and solutions specifically geared to meet real needs within the region.
As part of the national Essential Group pack, Mustbuild consistently offers competitive pricing, strong supplier relationships and ultimate reliability.
"Relationships are at the heart of our business," says Graeme Robb, director at Mustbuild. "We offer customers personalised service, while leaning on our Essential Group membership to retain the competitive edge against large, national retailers."
The independent retailer not only supplies all building materials for projects of all values, but manufactures high quality MiTek roof trusses too. "When community values of excellent service, honesty and friendliness are combined with industry-specific training and sustainable, customised, value-added growth solutions, success is inevitable," confirms Norman Jackson, director of the Essential Group.
Within this group, Mustbuild's independence, flexibility and strengths are optimised and leveraged through a focused, coherent and unified approach.
"While we focus on growing their customer footprint and market share with the custom Essential marketing strategy, we respect and applaud Mustbuild's dedication to a local-first approach," says Jackson.
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