AGRICULTURAL NEWS - In November 2016, Minister Derek Hanekom will open the inaugural "The Business of Wine and Food Tourism" which will be held in the heart of the Cape Winelands.
The conference features a list of local and international experts who will share their knowledge on aspects of regional food and wine travel.
Minister Hanekom will also be presenting the first-ever national wine tourism strategy, as developed from the South African Wine Industry strategic exercise (WISE). The conference marks the first time that industry players and government from national and provincial level will come together to discuss the promotion of South Africa as an international wine and food tourism destination.
“South Africa can become a key player in the food and wine tourism arena. Our wineries can already compete with the best in the world, and it is time that these gems are discovered by national and international visitors. We’re very excited by this venture”, said Siobhan Thompson, CEO of Wines of South Africa.
“SA’s current wine tourism economic contribution of ±R6 billion with a target of R15 billion by 2025 can be a large contributor to job creation in the tourism industry – already 289,000 jobs have been added in the wine value chain to date and the new strategy will pave the way for significant growth in the wine tourism sector over the next 10 years”, added Rico Basson, CEO of VinPro.
Marketing SA to experience-hungry travellers
Internationally, authentic local food and wine tourism experiences are attracting attention and drawing experience-hungry travellers. South Africa has a rich variety of regional food and wine offerings that could be of huge interest to this growing market.
“South Africa can become a key player in the food and wine tourism arena. Our wineries can already compete with the best in the world, and it is time that these gems are discovered by national and international visitors. We’re very excited by this venture”, said Siobhan Thompson, CEO of Wines of South Africa.
“SA’s current wine tourism economic contribution of ±R6 billion with a target of R15 billion by 2025 can be a large contributor to job creation in the tourism industry – already 289,000 jobs have been added in the wine value chain to date and the new strategy will pave the way for significant growth in the wine tourism sector over the next 10 years”, added Rico Basson, CEO of VinPro.
Marketing SA to experience-hungry travellers
Internationally, authentic local food and wine tourism experiences are attracting attention and drawing experience-hungry travellers. South Africa has a rich variety of regional food and wine offerings that could be of huge interest to this growing market.
International speakers will be sharing their knowledge and expertise with all delegates, enabling them to better market and position themselves in the international market.
Speakers include Clay Gregory, the president and CEO of Visit Napa Valley, Peter McAtamney, founding principal of Wine Business Solutions, Felicity Carter, editor-in-chief of Meininger’s Wine Business International, and Dr. Robin Back of the University of Central Florida.
Speakers include Clay Gregory, the president and CEO of Visit Napa Valley, Peter McAtamney, founding principal of Wine Business Solutions, Felicity Carter, editor-in-chief of Meininger’s Wine Business International, and Dr. Robin Back of the University of Central Florida.
Locally, experts such as JP Rossouw of the Platter Wine Guide and Mariette du Toit-Helmbold of Destinate will be joining the discussion, and there will be a number of workshops where delegates can gain practical knowledge.
