Focus on Tourism

GEORGE NEWS - Summer is around the corner, and with it comes George’s busiest tourism season!

We’re gearing up with fresh marketing collateral, exciting holiday activations, and of course - the very first George Arts & Sports Festival, happening 13–16 December.

This is your chance to get involved and help put George, Wilderness, and Uniondale on the map. Here’s how you can join the movement:

Stay in the loop

Join the official George, Wilderness & Uniondale WhatsApp channel to get real-time updates on events, markets, concerts, and more. It’s the easiest way to keep your finger on the pulse this festive season.

Register your business

If you own or manage a tourism-related business in the George area, make sure you’re registered with George, Wilderness & Uniondale Tourism. Being part of the network gets you:

A listing on the official destination website
A feature in the digital tourism guide
Exposure on official social media pages
Brochure placement at visitor information centres
Regular updates via newsletters and WhatsApp
Access to valuable tourism stats and insights
…and much more!

Complete the quick online form and start reaping the benefits.

Host an event at the festival

Got an idea for an activity, workshop, or event people can book and pay to join? Pitch it for the George Arts & Sports Festival! We’re looking for fresh, engaging experiences that will bring the city to life. Send your proposal to events@george.co.za before 18 October.

Become a tourism ambassador

Already listed on our site? Great! Now take it a step further:

Add the George Naturally brand and link to your own website.
Get exclusive marketing collateral such as QR codes, maps, and more than 70 Things to Do brochures for your visitors.

Interested? Email marketing@george.co.za and we’ll set you up.

The bottom line

Tourism doesn’t just “happen” - it’s built by all of us. The more businesses, residents and organisations pull together, the stronger our destination becomes.

So, whether you’re sharing updates, registering your business, hosting a festival event, or becoming an ambassador, your involvement makes a difference.

Be part of the action. Don’t miss out. George is going places - let’s get there together.

Scan to see our activity calendar.