The broader campaign ultimately aimed to donate 200 wheelchairs to disadvantaged individuals living across South Africa who are not part of disability centres.

Nissan's corporate vision is to enrich the lives of others through a strong focus on mobility, community and sustainability. “It is our hope that through this initiative we will be able to fulfil our brand promise of enhancing the lives of others and help to empower these individuals to make meaningful contributions to their community,” comments Keba Matlhako, Senior Manager: BBBEE, ED and CSR Corporate Affairs.

#DonateAWheelchair was launched by the Barkzz Foundation, an organisation which advocates for the social integration of people with disabilities. The campaign is based on the idea that people with disabilities have as much potential to contribute to society as physically-abled people when platforms are put in place for them to access the same opportunities.

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