Can it be that the H&M image of a little boy wearing a hoodie with the words "Coolest monkey in the jungle" is, instead of being racist, a product of a non-racist society?
Can it be that the creative director, the hoodie sloganeer, the advertising director and the rest of the creative team who put together the now much malignedad, are in fact colour blind?
Can it be that the advert is indicative of a mind-set accustomed to respect and equality for all, and that it should be clear as daylight that it is meant tongue in cheek?
Maybe the objector should be the one to please explain how on earth he came to conclude that the words on the hoodie have a racist subtext when worn by a certain race group?
This could turn out to be a very interesting case of defamation should H&M have the guts to take the EFF vandals to court. Surely it is slander to accuse someone of racism when he is not?
Then there are those who would say to compare a human of any race, colour, nationality, age or creed to a monkey, is an insult to the monkey! And that humans are definitely not the coolest primates.
H&M is a Swedish company.
Sweden is the country in the Western world with the longest and strongest relationship with the anti-apartheid movement and the ANC.
This is affirmed by a 2015 article in The Pretoria News written by the Swedish Minister of Foreign Affairs, Margot Wallström during a visit to South Africa. In the article she describes Sweden’s long term commitment and relationship with South Africa. "One of the proudest moments in modern Swedish history was when Nelson Mandela visited Sweden in 1990 - the first country outside of Africa - after his long imprisonment. Sweden's relations with South Africa are unique. As far back as the 1960s, a country-wide Swedish anti-apartheid movement arose. In the early 1970s, we were the only western country to give official political support to the anti-apartheid movement, as well as massive financial support... Some 18 000 South Africans are currently employed by Swedish companies," she writes.
But of course 99,9% of EFF supporters would not be aware of this longstanding relationship with Sweden. And, dare I say, not interested. The trashing of the H&M stores on Saturday had nothing to do with fighting racism. It was all about getting airtime and hogging the headlines with populist rabble-rousing rhetoric because Juju sees his raison d'être dwindling every time Cyril Ramaphosa makes a speech.
To destroy and intimidate you merely need physical strength and numbers.
To build a better society requires a great degree of sustained mental effort. Any cool human knows that.
Posted on: 11:16 Thu, 18 January 2018
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