NATIONAL NEWS - H&M says it has reflected on the racist hoodie and the outrage it has provoked in several countries around the world, including South Africa.
This follows nationwide protests by members of the Economic Freedom Fighters, in which stores were trashed and eventually, closed down.
H&M Country Manager, Pär Darj, in a statement says it was clear that their usually high standards of checks and balances failed dismally.
“We know we let many people down. We have apologised for the hurt and humiliation we have caused so many people after we produced a hoodie with the slogan “Coolest Monkey In The Jungle” featuring a black child wearing the garment in our global online store outside South Africa. Our position is clear. We got this wrong and we are deeply sorry,” said Darj.
Darj went on to add that racism is not in H&M’s DNA.
Read more on the Caxton publication, Weekend Bosveld Review.
