The brand was phased out in the early 1980s when it was integrated with Nissan as the company was expanding globally.
This follows a global decision in 2010 to reintroduce the Datsun brand as part of the company’s ambitious Nissan Power 88 mid-term plan to achieve eight percent of the global market share, as well as eight percent operating profit by fiscal year 2016.
“Following Infiniti’s launch last year, we are delighted that South Africa is also a destination of choice for the Datsun brand,” Mike Whitfield, managing director of NSA, said. “Datsun enjoyed a proud heritage in the country after the Bluebird made its debut at the Pretoria Show in 1958. The 120Y and SSS models were household names before going on to become the number-one brand between 1976 and 1978.”
All Nissan is willing to reveal at the moment is the fact that the first all-new Datsun in decades will be a passenger vehicle.
The brand is also to be introduced in India, Indonesia and Russia in 2014.