LIFESTYLE NEWS - Local media monitoring company Novus has announced that it has included TikTok as part of its social media monitoring.
The short-form video hosting service has over one billion active monthly global users and more than 6.4 million South Africans embracing the platform.
Go-to-platform
Joe Hamman, founder and director of Novus Group said TikTok has become the go-to platform for the world’s youth looking for videos covering any number of genres and tastes.
“It is not difficult to see why it has become one of the fastest-growing social media platforms in the market especially among a younger demographic. TikTok is a critical tool for brands looking to position themselves to a new, largely untapped audience.”
Local media monitoring company Novus has announced that it has included TikTok as part of its social media monitoring.
The short-form video hosting service has over one billion active monthly global users and more than 6.4 million South Africans embracing the platform.
Go-to-platform
Joe Hamman, founder and director of Novus Group said TikTok has become the go-to platform for the world’s youth looking for videos covering any number of genres and tastes.
“It is not difficult to see why it has become one of the fastest-growing social media platforms in the market especially among a younger demographic. TikTok is a critical tool for brands looking to position themselves to a new, largely untapped audience.”
