The move is the biggest challenge yet by Facebook to online rivals, including Twitter Inc.’s Periscope live-streaming service, Snapchat’s video features and Alphabet Inc.’s YouTube, as well as a potential threat to broadcast television.
Live video is becoming a highly competitive feature on social platforms, with companies competing to stream major sports events and exclusive video components from high-profile events such as the Oscar and Grammy awards shows.
Advertisers are particularly attracted to video that reaches a younger audience.
