The event, which took place at the campus main hall last week, impressed an appreciative audience and panel of judges with spectacular presentations.
Two innovative 'advertising agencies', better known as Immediate! and Free Tree Media, were challenged to deve-lop their companies' corporate identity, which included the development of letterheads and business cards, as well as an advertising campaign for Mount View Resort & Lifestyle Village in George.
The 'advertising agencies' had to create awareness for Mount View's facilities and activities through a print advertisement, a billboard, a radio advertisement, Facebook page and a 90 second television advertisement.
After a few months of blood, sweat and tears the final product was presented to a panel of judges and the audience at large. The creativity and originality of the two teams were thoroughly tested. Both excelled in various applications and were set apart by a very small margin as their final results were announced.
Free Tree Media achieved the highest overall score, but the adjudicators unanimously agreed that the values of excellence and diversity were well reflected in the work of both teams.
Believing that there should be a balance between theoretical and practical work, the Advertising Showcase was initiated by lecturer Adele Potgieter eight years ago. It has since become an annual event on the George Campus calendar. The showcase presents students with an excellent opportunity to put their creative talents and knowledge in marketing and advertising gleaned during their studies into practice.
This showcase is an example of the kind of practical assignments that prospective students for the national diploma in marketing can expect to be exposed to, said a proud Potgieter. "Students not only learn the basics about advertising mediums. They also learn some valuable lessons on how to work in an environment with different opinions and viewpoints, stressful situations and strict deadlines."
The NMMU marketing students with the panel of judges during the presentations are, from back left: Marika Lombard, Eugene Maritz, Jaco Hamman, Paul Hofmann (judge), Magda Eybers (judge), Adele Potgieter (marketing lecturer), Anele Siwisa-Ngwilikane, Hendrik Langenhoven (CEO of the winning agency, Free Tree Media) and Thami Douse (judge). Middle: Anthony Colesky and Marnus de Klerk (judge). Front: Yusuf Rhoda (the CEO of the agency, Immediate!) and Charles Jordaan.
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